SEO Expert

Aloha!

Nalu SEO is looking to add an SEO Expert to our Hui (Team)!

Responsibilities
Contribute to developing the link-building strategy to improve our SEO and search engine ranking
Identify and acquire backlink opportunities to increase website traffic
Build and maintain healthy links by keeping track of a backlink profile
Perform keyword research and competitive analysis
Understand and implement technical SEO audits and changes
Execute on-page optimizations
Implement changes in content management systems (CMS) like WordPress
Manage content production by planning content calendars, managing writers (or collaborate with content writing teams), and supporting them on SEO
Devise and execute methods to track, report, analyze and improve SEO performance
Collaborate with developers and product teams to implement necessary features and changes
Constantly develop new SEO tests and strategies
Present and communicate SEO strategies and projects to clients and/or internal stakeholders
Serve as the key SEO expert/advocate
Keep up-to-date with latest SEO trends, strategies and algorithm changes

Requirements
At least 2+ years of prior experience working in SEO
Good understanding of SEO best practices
Passion for SEO and internet marketing
Ability to create, justify, communicate and implement SEO strategies across teams and external agencies
Data-driven and analytical mindset
Attention to detail
Project management skills
WordPress Experience
Experience working with SEO tools (e.g. Google Search Console, Google Analytics, Ahrefs, Screaming Frog, SEMRush, Google Keyword Planner)

Nice-to-haves
Experience working with WordPress SEO plugin tools (e.g. Rank Math, Yoast SEO)
Experience and/or understanding of code (e.g. HTML, CSS, JavaScript)
Experience and/or understanding of other marketing channels (e.g. PPC)
Experience working with CMS'
Experience with technical SEO
Excellent writing skills

Mahalo! (Thank you!)