Lead Generation

1. 3-5 years of experience in lead generation and prospecting

2. Experience in B2B/B2C sales, preferably in for at least 1-2 years

3. Top-notch verbal and written communication skills

4. A proven track record of building and maintaining strong client relationships

5. Excellent project management skills

6. Thorough knowledge of CRM software

7. Excellent client servicing skills

1. Lead Management: You’ll be responsible for generating and nurturing leads for the organization using different marketing channels. Here are the detailed tasks:

1. Generate new leads using cold calling, email marketing, social media, and other relevant marketing channels

2. Classify hot, warm, and cold leads based on their need, budget, and decision-making capabilities. Accordingly, take the necessary steps to convert hot leads and nurture warm and cold leads

3. Organize and keep the lead status updated in the CRM software

2. Sales Management: Perform the following sales activities:

1. Understand how the sales process works and manage the sales pipeline

2. Participate in webinars, in-person events, conferences and network with peers and target audience to identify sales opportunities

3. Research: You’ll be required to research the target market during the lead generation activities:

1. Understand the pain points faced by the prospects during communication. Identify if they’re looking for specific features

2. Check for competitor products mentioned/used by leads and prospects during communication and the intent behind using them

4. Communication Skills: You should be aware of the following communication practices while interacting with leads:

1. Interact professionally with leads, existing customers, and other company stakeholders via various communication mediums

2. Collaborate with marketing and sales tea ---------- mbers to work on tasks relevant to lead generation

3. Cultivate in-depth product knowledge and understanding to ensure that you can effectively communicate the product features, use cases, and benefits to the prospective customers

4. Follow company decorum at all times when representing the organization