Digital Marketing Specialist / Creator Content Marketing

Job Summary

We are looking for an experienced and creative Digital Marketing Specialist to help us engage our target audience through social media, online platforms, online content and reach out campaigns by providing SEO and social strategy as well as content creation. We want someone who can work with us on our company marketing strategy and boost out performance.

This is a rare opportunity to provide both high level strategy as well as on the ground implementation to really shape the brand direction and voice of one of Australia’s fastest growing legal start-ups.

About Essia Law

At Essia Law, we are on a mission to change the way Australians get legal advice. We our goal is to be the most client centric firm in Australia. We do this with clear and transparent pricing, down to earth advice from expert lawyers and an online service ensuring quality legal advice is accessible to everyone.

Key Benefits

-Independence and responsibility
-Friendly team environment
-Exposure to the Australian market.
-Flexible work hours, 100% work from home role in an online only company

Responsibilities

- Create innovative marketing strategies make them become a reality
- Conduct marketing performance analysis and report to evaluate results based on KPIs and provide actionable recommendations
- Content creation – across social, website, blog and direct email marketing campaigns
- Content facilitation – coordinating legal writers to meet a content calendar
- Social media community growth and engagement
- Respond to consumer queries and comments in social media
- Implement and manage paid media campaigns (PPC/SEM/Paid Social)
- Provide SEO recommendations

Who we’re looking for

Proactive, practical and creative thinkers who are highly motivated with excellent communication and analytical skills. They will be self-directed, able to work autonomously and have confidence in strategising and implementing campaigns for social media and community growth.

How to Apply

If you’re interested in the role, please respond with two things:
1) Your salary expectations for a full-time role
2) A short paragraph articulating two strategies you could implement for us in the next 30 days to generate 100 new legal client conversions (b2c).