PPC Manager for an Expanding Amazon Business

Ready to make an impact in the world and do what you were born to do?

We know that you have dreams, goals, and passions that set your soul on fire. You are on this earth for a reason.

At Hadley Designs, we make filling customers’ lives with beautiful and inspiring things easy. With hundreds of products to choose from, we help our customers create a beautiful and inspiring environment to help them become their best selves.

That’s where you come in as our next Amazon PPC Manager.

What does success look like?

The Amazon PPC Manager is primarily responsible for creating high-converting and high-ranking product listings. You are responsible for researching, analyzing, selecting, and sourcing new products for Hadley Designs. You constantly monitor competitors and the new products they release, as well as look at the overall market and identify potential new products to sell. You perform keyword research for each new product, you understand which keywords should be the focus and where they should be placed in the product copy. evaluate the competition regularly, coordinate advertising campaign strategies, monitor advertising performance, perform ongoing keyword research for SEO, and establish growth strategies for their product portfolios.

You manage and lead all Amazon PPC ad campaigns with an overall TACOS of less than 17.5%. You provide recommendations and execute strategies for keyword harvesting opportunities, campaign structuring, targeting, and display network.

You approach our business with a CEO mindset - develop a business plan and budget for each product portfolio you manage with the aim of increasing sales volume and contribution margins. You implement a data-driven approach to evaluate, adjust and maximize the success of each of your product listings on Amazon.

You manage and lead product optimization efforts to increase the organic ranking of products and increase the profitability of products. You conduct experiments such as increasing prices, decreasing prices, adding coupons, changing main images, changing titles, etc to help increase organic ranking, CTR, CVR & ultimately profits.

You have a never-ending desire to stay up-to-date with the latest changes and updates to the Amazon advertising platform, & Amazon ranking algorithm to ensure the product categories that you manage are using the latest best practices and approaches.

Primary Objectives 20% BIG ROCKS – These must be done first and at all costs.

- Research new product ideas & present the best product ideas for approval
- Research the most profitable keywords our product should rank for, including long-tail keywords that our competition hasn’t found.
- Analyze Amazon data (keyword ranking, sales, conversion rate, sessions, etc.) to determine why certain products are trending up or down and develop strategies to quickly spot and fix low-margin and low-growth products
- Create business plans outlining all strategic opportunities for your product portfolio, associated costs, timelines, and resources required to achieve a successful outcome.
- Utilize data to assess facets of the product and determine if there is room for optimization and increased profit margin.

Regular Work Activities 80% – These must be done ongoing daily/weekly after the BIG ROCKS are complete.

- Brainstorm new product ideas and perform prelim analysis
- Evaluate and prioritize product ideas
- Perform DPR analysis
- Create titles for new products and research product copy/information that should be on the product itself
- Create shop, semi-shop, browse-specific, & browse keyword lists
- Create focus and master keyword list
- Compile daily, weekly, monthly, and lifetime report with key performance metrics to quantify results and communicate findings and insights to management.
- Coordinate with our supply chain team to ensure products are always in stock, premium quality, have updated packaging, and have all appropriate required certifications.
- Perform daily advertising optimization techniques, including but not limited to, bid adjustments, negative keywords, keyword additions, and structural changes.
- Work with tea ---------- mbers to create and run new experiments
- Stay up-to-date with Amazon PPC & Ranking developments, trends, techniques, tools, and best practices.
- Monitor competitors and evaluate new strategies they are implementing
- Monitor competitors and identify new products they have released.
- Prepare advertising schedules and timelines for seasonal product spikes
- Identify new competitors and activate PPC campaigns to make it harder for them to succeed.

Requirements
Key Skills – What behavioral traits, attitudes, and skills are required?
- Strong written and verbal English communication skills
- Expertise in Excel and Pivot Tables
- Ability to use the experience to analyze data to drive root cause elimination and process improvement
- Key performance indicator (KPI) reporting experience in operations
- Service-based attitude
- Proven ability to succeed
- Growth focused
- Results-oriented
- Attentive to details

Experience, Training, and Education – What prior work and life experience will help the person in this role succeed? (Education, industry-specific, sales, administrative, management, customer service)

- Experience in strategic planning and business plan development including analytical skills, presentation development, and process management
- Expertise with either Amazon PPC or Google Ads/Microsoft Ads is strongly preferred
- Advertising agency experience preferred
Someone who seeks out issues and owns driving solutions to them, while keeping all resources informed of progress
- A proactive learner and able to demonstrate exceptional deductive reasoning skills
- Eager to learn new skills
- Comfortable in different roles, sometimes supporting, sometimes leading.
- Work independently in a fast-paced and rapidly changing environment.
- High level of personal accountability
- History of “owning” the job and never ever giving the job back

To formally apply, please submit your application here: ----------