SEM / Google Ads LEGEND

PPC Campaigns (Search, Social, Display /Programmatic) -- For E-commerce Shopify campaigns

Focusing mostly on female target audiences.

Ability to develop and execute robust PPC strategy for Pounce and its clients
Recommend strategies and ongoing continued optimizations to campaign structure, keyword opportunities, audience targeting, and other SEM-related activities aligned with marketing objectives.
Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
Track, report, and analyze website analytics, and PPC campaigns.
Plan, execute and report on A/B testing activities
Have detailed knowledge of PPC channels, publishers, and platforms
Utilize industry-standard analytical tools such as Google Analytics, Search Console, and SEMRush, among others
Have a fundamental knowledge of CRO tools and practices
Manage the expense and budget of campaigns, and estimate monthly costs.
Advanced knowledge of Google Marketing Platform, DV360, SA360, Campaign Manager, and Google suite of tools
The ideal candidate will have:

Bachelor’s degree in a related field: communications, marketing, advertising, pr.AdWords certification is a plus
Proven experience as a PPC Manager or Digital Marketing Specialist
5+ years of experience in an agency (preferably a digital agency).

A strong command of the written English language, and the ability to write, edit and proofread quality written content.
Familiarity with multiple advertising platforms
Working knowledge of analytics tools (Google Analytics, SEM Rush, Search Console WebTrends etc.)
Understanding HTML and XML is a plus
A can-do attitude, able to self-manage and seek out new ways to offer support.
Experience in data analysis and reporting
An analytical mind, able to review, assess, optimize and report on campaign performance.

Proven track record of delivering projects on time and on budget
Excellent written and verbal communication skills
Ability to use initiative to make decisions strategically & analytically
Ability to work under pressure, change direction when required and work on a range of client projects at the same time
Demonstrated initiative and ability to work independently in the completion of priorities that may have competing deadlines
Be proactive by providing management with ideas & solutions without having to be asked
Unafraid to try new things, suggest new ideas and manage new projects from start to finish.

Take ownership of their work, with a positive, can-do attitude
Mentoring tea ---------- mbers to encourage high team engagement
You will be a strong leader who is highly organized and able to build a good rapport with clients.