Performance Creative Strategist

We are seeking an in-house performance creative strategist who can conduct creative strategy audits, planning, and to prepare paid ad content creation.

As the Performance Creative Strategist at COCONUT MATTER, you will:

- Plan, strategize and produce ad creatives for campaigns - including retargeting sequences and offline event tracking
- Analyze campaign performance and make data-driven decisions to guide future strategies
- Create themes and structures for ad creatives based on performance trends
- Complete competitor research to understand what the market is doing
- Brainstorm new, creative approaches to designing ads
- Educate our team on the creative learnings you see in the industry

Who You Are:
- 4+ years of experience within a performance marketing team with 2 years of experience working within a creative or content strategy role at an agency or brand in ecommerce
- Work experience at a brand, design, advertising, or digital agency doing original content creation
- Strong strategic thinker with experience synthesizing information to generate actionable insights
- Expertise in conceiving, testing, and optimizing ad copy.
- Strong understanding and experience with Google, Facebook, Content Marketing, and the broader DR ad industry.
- Paid Facebook advertising experience is a plus

To apply for this role, do submit the following for review.
1. Brief overview of your creative experience in ecommerce
2. Examples of Facebook ads you have created
3. Loom video or details going over the creative system you use