Marketing and Administrative Assistant

Looking for your break in a marketing and admin role? Want a position where you have the opportunity to make a real contribution to the growth of the company through your marketing expertise? An exciting opportunity has been created at the Gold Coast’s leading independent optometry group.

We are seeking a motivated individual committed to high achievement and willing to challenge themselves and learn new things.

Skills Required
The successful applicant will display the following attributes:

Demonstrated marketing/admin experience
Outstanding oral and written communication skills
Professional manner
Attention to detail
Excellent organizational skills
An engaging, flexible, can-do personality, willing to take on a diverse range of responsibilities (the role may evolve over time)
Ability to work unsupervised and meet deadlines
Fluent/experience in Office 365: Teams, One Drive, Outlook, Word, Excel and able to learn new computer programs
Demonstrated proficiency in social media marketing including Facebook, Instagram, Youtube, Google MB, and LinkedIn
Familiarity or willingness to learn Canva, Notion, Dropbox and other programs


Clinical Admin Duties:

Every Monday and Thursday morning check on progress of lens orders through Eyespace
Check and receive all letters/reports sent to us via Medical Objects for the week every Monday and Thursday
Monitor outstanding referral letters and clinical tasks from Teams Tasks lists


Admin Duties:

All general PA tasks assisting the managing director
Remote monitoring of reports through PMS weekly and monthly
Spreadsheeting and sales analysis for various business reports
Maintaining databases
Create spreadsheets as required
Preparation of information required for staff meetings
General admin tasks that may arise over time


MARKETING DUTIES:

Co-ordinator:

Assist MD in implementing monthly advertising activities as per marketing plan
Update local centre ads/posters/social media/websites each month to co-ordinate with marketing plan
Monitor competitor promos weekly/monthly and send info to team
Measuring marketing statistics and sales results: discount report, source report etc
Market analysis


Digital Marketing Activities:

Website: write (or co-ordinate writing of) 2 blog posts a month and optimise SEO on these
Maintain and update the companies’ social media campaigns including Facebook, Instagram, Youtube, and Google My Business
Enews: maintain uploads updates to mail database
Send monthly/quarterly enews (use provision material and templates)

Videos: assist AB in writing and shooting then posting videos to YouTube and website blog
Monitor progress of any outsourced digital marketing


Referral marketing:

Manage referral program for specialty care and ensure regular communication with local referrers
Organize visits, emails/letters advising services offered
Optometrists: dry eyes, keratoconus/specialty CL’s, ortho-k/myopia control
Ophthals:
GP’s
Allied health
Specialists for dry eyes:
Aviation schools
Help organize local speaking opportunities


Recall Marketing:

RECALL SYSTEM monitoring: Recall success report


Database Marketing:

Assist MD in creating database lists for direct marketing opportunities each month
Implement direct marketing program developed


Skills training needed:

Basic knowledge for web updates and blogging
You tube vid editing and uploads (FB and website posting as well)
How to use mailchimp/flodesk
Provision resources
Notion and other platforms used