CMO

A chief marketing officer is tasked with overseeing the marketing activities of the company. The CMO role is expected to lead the company’s advertising activities, brand management, market research, product development and management, and marketing communications. The main function of a chief marketing officer is to help the company increase its revenues by creating a marketing plan that gives the company a competitive advantage.

Responsibilities:

- Set marketing goals and objectives
- Plan, implement and manage marketing strategy
- Contribute to the overall growth of the company
- Review and manage content marketing strategy
- Determine KPIs (key performance indicator) for marketing department
- Keep the marketing budget in check
- Track KPIs on a regular basis and present reports
- Work with sales and development and customer success teams
- Create and present the annual marketing plan and strategy
- Use data and reports to make evidence-based decisions
- Analyze company's marketing strategy and suggest improvements
- Design, plan and execute effective marketing campaigns