PPC Tech

The Paid Advertising Specialist is responsible for creating, maintaining, and optimizing paid advertising campaigns through Google, Facebook, Display Networks, and other paid social platforms. This tea ---------- mber works closely with other strategists, the department lead, and the manager, to find new and innovative ways to improve clients’ paid search/social performance.
What you’ll be doing:
Manage all aspects of Facebook/Instagram paid advertising, Search (Google), including but not limited to; ad creation, monitoring, and reporting.
Ability to gather advertising objectives, analyze them and interpret into digital ad campaigns that are objective-based and data-driven.
Understand how to leverage lookalike audiences, create custom conversions, and stay up-to-date with the new updates on social (such as the IOS 14 update when it comes to Facebook).
Write ad copy to obtain both a high click-through rate and high conversion ---------- termine campaign structure and strategy to efficiently manage clients’ budgets and generate ROI and lead-focused results.
Advise on monthly advertising budgets when needed based on keyword search volume, estimated cost-per-click, competition, and clients’ goals.
Research clients and their industry to effectively market their products and services through concise ad text.
Optimize clients’ accounts for maximum performance using a variety of PPC best ---------- t up conversion tracking for both Google and Facebook.
Research new innovations and best practices in paid search and ---------- et strategic ---------- sired Skills and Experience * At least 1.5 years of hands-on experience as a Paid Advertising Specialist or related position
Experience working within Google Analytics and Google Ads (required)
Paid social advertising experience, including Facebook Ads (required) and other social platforms (preferred)
Experience with shopping or product feed management (preferred)
Experience with Clickfunnels and ActiveCampaign (preferred)
Who you are: * Team player with excellent interpersonal / collaboration skills
Desire to learn and stay on top of digital marketing and business trends
Exceptional quantitative analytical skills
Strong written communication skills
Able to work independently and self-motivate and work GMT hours 8am-4pm or 9am -5pm
Comfortable working in a fast-paced environment
Exceptional with time management