Copywriter cum Marketing Executive

Are you looking for a full-time high-paying job with good career growth?

We’re looking for a full-time, permanent copywriter cum marketing executive to write catchy, interesting and compelling copy for social media, emails, website and ads. Your words will inform, engage, inspire and convert our target audience. We offer competitive pay and you’ll have opportunities to grow quickly within the organisation. This role is a great opportunity for an ambitious, self-starter to take ownership of our copywriting process from start to finish, including planning and execution. You must be willing to learn and adapt your skillset. Sounds like you? Good! Keep reading…

Job Description
- Write catchy, interesting and compelling copies for various mediums (e.g. ads, email campaigns, social media, landing pages)
- Collaborate with designers to translate your copy into attractive and appealing graphics for email campaigns, landing pages and social media that are conversion focused.
- Liaise with Marketing, Designers and Media Buyer to create performance based advertisements.
- Write clear and enticing descriptions for all online products to enhance the customer journey across product pages
- Understand our brand and employ a commercial mindset while inspiring and informing through written communication to drive sales and to enhance the customer journey.
- Develop creative and engaging social media strategies to increase traffic, brand awareness, customer engagement and conversions.
- Create new strategies and ideas for email marketing, digital advertising, video and website creative.
- Plan and maintain a marketing calendar for business-wide use
- Research and evaluate the latest trends and techniques and analyse competitor activity.
- Monitor, track, analyse, improve and report on performance on social media platforms using tools such as Instagram and Facebook insights, Website analytics etc.
- Recommend improvements to management to increase performance.
- Communicate and coordinate with colleagues as necessary.
- Provide administrative support, as and when needed to the manager.

Requirements
- Full-time position Monday-Friday 9am-5pm (Philippines Time)
- Able to work remotely (from home)
- Understanding of the behavior of the target audience and the customer lifecycle
- Excellent written and verbal communication, collaboration, and planning skills with attention to detail.
- Knowledge of copywriting in advertising, social media or writing in other relevant fields
- Knowledge of Google Ads, Web Coding, Social Media advertising, other digital marketing / advertising channel are added advantage
- Ability to take feedback and make revisions in a fast-paced environment
- Be skilled in clear writing, concise and grammatically correct copy
- Knowledge of SEO is not a must, but willingness to learn is
- An excellent understanding of how to apply our brand tone and messaging to a variety of channels, as well as a desire to push the boundaries of how our brand is interpreted
- An ability to think out of the box. We are looking for individuals who can take thought-starter ideas and stretch them to create copy that is creative and compelling.
- Has a good understanding of how social media, blogs, and newsletters fit into a brand’s marketing strategy
- The candidate is passionate and knowledgeable about current trends in art, style, lifestyle, content development, and distribution.
- Energy and enthusiasm for social media, with experience using Facebook and Facebook Groups, Instagram, Tik Tok, etc.
- The candidate is culturally sensitive to the latest trends; understands the internet, social and ---------- culture, and how to work within it while maintaining brand safety.
- Self-directed, execution-focused, and incredibly well-organized with a proven ability to work independently in a fast-paced environment.
- Proficiency in photo editing and video editing is a plus.
- Committed, responsible to the job and willing to “go the extra mile” if required.
- No experience needed but must be an A player that can learn and adapt fast.

Benefits
- Competitive pay based on your work here. You'll be entitled to bonuses/commissions based on performance
- Paid annual holidays, public holidays and sick leaves
- Work remotely (from comfort of your home)
- Be a part of a friendly, enthusiastic team that believes having fun is part of doing good work
- We believe in investing in good people!
- Opportunity for professional development, upskill trainings and career growth

Please answer the questions below in numbered format:
1. What is your previous/current job position and briefly explain your day-to-day tasks?
2. What is your strongest strength professionally that makes you a good fit for this role? And what is a weakness that you need to work on to excel in this role?
3. Please describe your past experience with copywriting and marketing and the tools you have used.
4. Please attach your work portfolio.