AdWords Specialist

Duties Include:
• Managing all aspects of Google Ad campaigns.
• Creating and optimisation of ad campaigns and paid search landing pages.
• Optimisation of PPC (Google Ads) campaigns for clients, including:
• Search campaigns
• Display campaigns
• Shopping campaigns
• Retargeting campaigns
• Ongoing analysis and monitoring of client’s PPC (Google Ads) campaigns
• Reporting on client’s PPC (Google Ads) campaign performance
• Being involved with tracking setup across a number of platforms (Google Ads, Google Analytics, HubSpot, etc.) and liaising with developers are required.
• Analyzing and optimisation of ad campaigns to increase return on investment (ROI).
• Using Google Ads to drive a variety of online marketing campaigns.
• Analyzing and optimisation on pay-per-click (PPC) campaigns to increase ROI.
• Developing PPC strategies to increase online visibility.
• Researching new advertising opportunities and providing recommendations.
• Monitoring competitor activity in order to identify any new strategies that may affect business goals.
• Collaborating with other team members to develop strategies to improve website traffic and sales.

Requirements
• Bachelor’s Degree in Digital Marketing or related business field.
• Minimum 2 years proven experience
• In-depth knowledge of Google Ads and Google Analytics.
• Technical expertise: understanding of HTML and JavaScript, deciphering, tracking and retargeting codes, proper use of tags, etc.
• Skills in search engine marketing, data analysis, marketing automation, and creative thinking.
• Excellent written and oral communication skills.
• Positive can-do attitude that focuses on solutions
• Organised and Accurate
• Demonstrated experience of dealing with highly confidential information.
• Excellent workload prioritisation.
• Experience of giving, receiving and acting upon constructive feedback.

Job Type: Full-time (remote)

Education:
• Bachelors (Preferred)

Experience:
• Google AdWords: 2 years (Preferred)
• PPC: 2 years (Preferred)

Schedule:
M-F, 9am-5pm UK time