Rockstar PUBLICIST Needed! | PR / Brand Promotion Experience Required

Do you have Public Relations, Promotion and PR experience? If so we want to hear from you.

We are a real estate brokerage that operates across Canada and just opened up in the US ( ---------- ), we also transact in crypto, we have a top rated Podcast with celebrity guests ( ---------- ) and we are about to put on a 'Real Estate and Crypto / Web3' online conference with 4 of the biggest names in the Crypto space. However, if you dig online you won't see much because we do a terrible job of getting the word out about what we are up to and who we are - and it's a shame because we are really a one of a kind Brokerage. Our big issues are Press and media coverage, publicity and promotion.

How can you assist us to do that, and what is your experience in doing similar PR work in the past?

KEY OBJECTIVE: The constant promotion of the GPG Brand to the media to maximize the press coverage during the year.

KEY RESPONSIBILITIES:
• Lead, plan, and implement product and industry PR launches
• Craft compelling stories and drive top-tier media coverage across business, tech, and industry publications that elevate the brand
• Understand the brand, product, and industry positioning with the ability to ensure consistent, on-brand messaging and help frame conversations in press
• Lead customer PR to secure customer story features in press
• Be hands-on with proactively working to pitch PR and manage end-to-end press release approvals and press interviews
• Create campaigns to support product/industry messaging and launches
• Update and manage the Brand PR narrative and key messages that serve as the source for PR stories and content
• Maintain agency activity trackers, monitor for press coverage, as well as deliver communications results reports as needed

KEY REQUIREMENTS:
• Experience in Brand Communications and/or Public Relations.
• Training in Communication, Public Relations, or related fields.
• Strong writing and editing skills.
• Ability to develop media contacts/relationships.
• A comprehensive understanding of traditional and online communication strategies.

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If this posting describes you please reach out - we'd love to hear from you!