Hello,
We are seeking an expert email marketing manager for our SMB. AchieveCE provides online continuing education courses for licensed professionals, with an emphasis in healthcare, and our team is primarily based in the Philippines. *Please note that this is NOT an entry-level position and only seasoned email marketing experts will be considered for the role. As a company we already have a relatively limited email marketing structure, but with no true marketing automation. The selected applicant will receive basic training on our existing practices, but they will be expected to develop the entire email marketing automation solution themselves.
The responsibilities for this position include:
- Email Marketing Automation Build - Build the company email marketing automation structure using any software approved by management with the right features and cost.
- Email Scheduling - Eblasts and drip campaigns will need to be created and sent to highly segmented user groups based on their state and profession of licensure, using templates that this candidate will need to build, with support from management to ensure the messaging is compliant.
- Email Optimization - All outgoing emails will need to be tested to ensure they are optimized for various aspect ratios and mobile devices.
- Analytics - Google Analytics must be used to track conversions properly. Based on the performance data, improvements and tweaks must be made to regularly improve deliverability and conversions.
- Copywriting - Create engaging, trendy, and professional email copy for outgoing emails
- Artwork - Create email artwork needed for each email campaign that is trendy, professional, and eye-catching. Requests may also be made for artwork in other areas of marketing as needed.
- Database Management - The company database will need to be managed and regularly purged of outdated information. The current database is held within a spreadsheet, and this will need to be updated to an automated, cloud-based modern solution.
- Subscriber Growth - Work with the marketing team to grow the company email database through subscriber signups and ---------- addition to this, it should be noted that as a small but rapidly growing business, everyone on the team here tends to work together fluidly in a fast-paced and supportive culture, which means that everyone "wears multiple hats" at times, and the same will be expected of the candidate selected for this role.
If you feel that you would be an excellent fit for this role and would like to interview for the position, feel free to apply, but please make sure to clarify how you are a true expert within the field.
Thank you!
Luke
