ppc manger

Introduction:

Company overview: Show-biz, Music and web3.
Role mission: Goals, team and resources to make it happen.
Responsibilities:

Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS.
Strong analytics skills GA4(Must)
Managing PPC budgets, while strengthening platform accounts and key client relationships.
Executing & optimizing multiple PPC campaigns simultaneously.
Overseeing campaigns across a number of search platforms (e.g. Google Ads, Meta, TikTok, Snap, Social Media ads, Bing).
Targeting selected groups through keyword and audience research.
Managing and editing campaign budgets and adjusting bids to optimise ROAS,
Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.
Reporting KPIs to management on a regular basis via various dashboards.
Producing engaging, clear and concise copy for campaigns
Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
Reducing risk of click fraud and irrelevant spend.
Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant.
Skills, Knowledge and Experience:

Minimum 2 years' experience as a PPC Manager or Digital Marketing Specialist focused on SEM.
BSc/BA in Marketing, Digital Media or a related field, with Google Ads certification.
Experience with multiple platforms, e.g. AdWords, Facebook Ads, TikTok Bing.
You’ll need strong analytical and numeracy skills, and be confident translating large amounts of data into comprehensible or visual reports.

Expertise using and manipulating paid search dashboards to optimise spend.
Confidence using Google Analytics or similar tools.
Excellent communication, both verbal and written, and experience presenting reports and optimisations.

Nice to have:
Understanding of broad-stroke digital marketing concepts and SEO.
Knowledge of Data Studio and/or other data visualization tools is a plus
AdWords or a similar certification will be a plus.