Google Merchant Expert

*DO NOT APPLY IF YOU ARE NOT AN EXPERT*


Google merchant ,Ads, tags .. landing Pages and Seo optimization

Google Merchant Specialist, it’s my job to work with our clients to develop and execute a digital marketing strategy in Google Ads that helps them reach their goals. This includes understanding what product or service the client has to offer, and then determining who their target audience is. Once you have those two questions pinpointed, it’s simply a matter of putting in place Google Ad campaigns that effectively target that audience with ads that help drive conversions.
To get started, you will work with our company to better understand what our actual goal is, whether that be to help drive sales, increase foot traffic to their business, or to simply increase local awareness of the business.

Once you know what our objective is, You will work with them to understand who we are trying to reach (aka their target audience.)

After Determining Their goal and target audience, Iwork with us to determine a realistic budget that will help the ---------- et our goals.

At that point, Determine what types of campaigns would work best in combination with each other to help reach the goal that we’ve set.

Once you have these questions answered, you get started started with setting up the campaigns.
After the campaigns are set up and running, You continue to monitor their performance and adjust them as needed. Adjustments include raising and lowering the daily budgets, updating the ads to make sure they are relevant and have the right messaging, updating keywords that we are targeting, and making sure that an ad’s landing page (the page you are taken to when you click an ad) is relevant. For example, if someone is searching for fishing rods, we want the ad to take them to a page on the website that features fishing rods rather than fishing lures.

A day in the life of a Google Merchant Specialist constantly revolves around this process. You’ll work with clients to determine what their goals are, set up campaigns to help meet those goals, and then continuously monitor and optimize the campaign strategy to ensure that the goal is being met.
To be a successful Google Ads Specialist, you need to be VERY detail oriented and tech-savvy. You’ll also need to be ready to continuously learn and stay up to date on the latest changes within the digital marketing field. Technology changes so quickly, and you’ll need to be ready to pivot when a new feature or tool is released in Google Ads. Another huge aspect of this role is client interactions. There will be times you’ll have to navigate some crucial conversations with clients and who may have unrealistic ---------- ’ll be your responsibility to lay out the facts (in a respectful way) and re-set expectations. Google Ads is not a magic pill that will fix all problems, but when set up correctly, it is a super effective way to get a client’s message/product in front of the right audience.