Amazon PPC Specialist

Role:
- The Advertising Specialist is the key to GEP advertising success - ensuring advertising objectives are met monthly for sales and profitability.

Responsibilities:
- Create, Expand, & Optimize Amazon PPC campaigns
- Implement an account strategy set by the Advertising Manager for the account.
- Participate in all assigned daily and weekly tea ---------- etings

Results:
- Measurable improvement on account-level KPIs
- Thorough and comprehensive understanding of Amazon PPC & related on and off- Amazon elements
- Demonstrated ability to implement Ad Managers account strategy
- Identifying new systems and solutions to improve account performance vastly

Requirements:
- Experience of how Amazon PPC campaigns are structured, created, expanded (grown), and optimized (tuned). Can provide proof of implementation
- 2+ Years of Amazon PPC management experience
- Knowledge of how product listings are considered relevant to Amazon’s search- and sponsored- algorithms
- Familiarity with Amazon Seller Central platform
- Familiarity with Amazon Advertising platform (AMS) all ad types
- Must have extensive hands-on experience with Amazon Sponsored Product, Sponsored Brand, and Sponsored Display ad types
- Familiarity with required supporting software
- Has experience with and not limited to:
G Suite (Sheets, Chat, Docs etc)
Seller Cloud
Intentwise
Sellerlegend
Helium10
Walmart Ads or Other Marketplaces (Etsy, eBay, etc)

Proof of Experience (prospect should not only verbalize but SHOW):
- Generating and analyzing amazon advertising report (using excel or google sheet formula and pivot structures)
- Amazon PPC Structure from Launch, Expansion, Optimization, and Ranking Objectives
- Utilizing Bulk Operations Sheets on Building campaigns and Optimizations
- Sample structure of COMPLETE Campaign Launch Strategy