Social Media Marketing Coordinator

Description:
Team Phun provides custom business-to-business (B2B) branding solutions for all vertical
markets that are designed to increase brand recognition, promote events, support marketing
initiatives, or sell merchandise. The company partners with contract vendors and performs in-
house production using a global supply chain to deliver client products/services including branded apparel, custo ---------- rch, signs and displays, and digital services.

Job Summary:
Team Phun Social Media Marketing Coordinator is responsible for collaborating with other marketing and sales professionals to develop successful social media campaigns for internal accounts and Team Phun clients. Their duties include supporting the Digital Services Manager to develop and implement outreach and promotional campaigns to boost brand engagement, communication with clients, creating and overseeing social media campaign schedules, and pulling KPI data to determine social media campaigns’ success.

The Social Media Marketing Coordinator has several duties and responsibilities associated with researching and creating informed campaigns that appeal to a specific target market, including but not limited to:
Collaborate with the Digital Services Manager (DSM) to create monthly social media content calendars for Team Phun and Phun for All accounts
Develop and implement monthly content calendars for Team Phun clients (Waterfront Group)
Monitor and manage social media content and engagement on all platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn)
Create and submit copy for approval to the Digital Services Manager for all Team Phun and Phun for All social media posts.
Collaborate with Waterfront Group’s team to provide and submit copy for approval for all social media posts as detailed on a per client basis.
Collaborate with designers/photographers/videographers to provide content for campaigns
Become familiar with scheduling and reporting tools (Hootsuite and Sprout Social)
Run engagement and insight reports as requested
Communicate with clients as detailed in client agreements on a per client basis
Track the performance of each account
Understand Key Performance Indicators (KPI’s) and identify high-performing areas and suggest changes for low-performing areas
Consult with clients on annual, quarterly, seasonal, or monthly goals. Modify reporting needs to ensure KPIs offer meaning as they relate to the clients’ specific goals.
Team Phun
Take photos of completed orders to post to social media channels on weekly basis
Communicate with Team Phun Brand Consultants to gather information about completed projects
Collaborate with design team to create graphics/assets in line with ongoing and one off marketing projects
Create and edit videos for instagram reels and TikTok on a bimonthly basis featuring Team Phun employees and services offered
Create storyboard for videos to be submitted for approval to Digital Services Manager
Create film schedule
Edit with video editing software such as Canva, Splice, TikTok, Instagram
Schedule video posts to
Create and submit copy for approval to the Digital Services Manager for all Team Phun and Phun for All social media posts.
Every two weeks present engagement and insight reports to Digital Services Manager
Phun for All
Gather photos from PFA events stored in Promomash to highlight on social media
Edit photos using Canva and brand guidelines
Based on content calendar, collaborate with Digital Marketing Manager to create graphics/assets needed each week
Communicate with Phun for All and Brand Ambassadors for content ideas
Create and edit videos for instagram reels and TikTok on a weekly basis featuring Phun for All employees, Brand Ambassadors and services offered
Create storyboard for videos to be submitted for approval to Digital Services Manager
Create film schedule
Edit with video editing software such as Canva, Splice, TikTok, Instagram
Schedule video posts
Create a list of events happening with brands that PFA works with and mention them in instagram stories
Every two weeks present engagement and insight reports to Digital Services Manager

Metrics and Standards:
Create and update social media calendars for Team Phun, Phun for All, and Waterfront Group:
Minimum ? two weeks in advance
Target ? one month in advance
Exemplary ? two months in advance
Take photos of completed Team Phun projects for use in Team Phun social media:
Minimum ? 3 every two weeks
Target ? 3 weekly
Exemplary ? 6 a week
Visits to Phun for All demo/event locations to capture content for social media:
Minimum ? once a month,
Target ? 2 times per month
Exemplary ? 3 times per month
Visits to Waterfront Group locations:
Minimum ? 8 Locations, once a quarter
Target ? 8 Locations, every two months
Exemplary ? 8 Locations, once a month
Create consistent posting schedule on social media platforms:
Team Phun = 4-5 scheduled posts per week
Phun for All = 4-5 scheduled posts per week
Waterfront Groups 8 locations = 3-4 scheduled posts per week/per location
Team Phun engagement goals to hit:
Likes per post: Minimum ? 7, Target ? 11, Exceptional ? 15
Comments per month: Minimum ? 3, Target ? 5 , Exceptional ? 7
DM’s per month: Minimum ? 2 , Target ? 4, Exceptional ? 6
Additional followers on Instagram per month: Minimum ? +3, Target ? +5, Exceptional ? +10
Phun for All engagement goals to hit:
Likes per post: Minimum ? 8, Target ? 12, Exceptional ? 18
Comments per month: Minimum ? 3, Target ? 5, Exceptional ? 7
DM’s per month: Minimum ? 2 , Target ? 4, Exceptional ? 6
Additional followers on Instagram per month: Minimum ? +3, Target ? +5, Exceptional ? +10
For Waterfront Group, complete all daily interactions/follow ups within a certain time frame:
Minimum ? 1 hour
Target ? 45 minutes
Exemplary ? 30 minutes

Skills:
To perform this job successfully, an individual must be able to perform each essential duty
satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or
ability required. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.

1 or more years experience as a Social Media Coordinator or similar role
Proficient in social media platforms and social media scheduling platforms (Hootsuite, Sprout Social)
Oral & Written Communication Skills
Spreadsheet and Document Skills
Relationship and Customer Service
Excellent time management
Problem Solving & Solution Focused