PPC Expert

At ShopHowell we believe in the power of a good advertising strategy. We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets on ---------- this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers, and be able to plan and execute a full PPC Campaign. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)


Objectives of the Role

Manage, review, and perform daily account responsibilities associated with Google Ads, Bing, and other search engine and social media platforms for a variety of clients.
Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
Manage the creation of keyword lists.
Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Provide oversight, manage, and able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client ---------- munication to team and management on project development, timelines, and results.
Provide oversight and work closely with the other tea ---------- mbers to meet client goals.



Someone who would be a perfect fit for this role is one who is:

Independent
Has strong attention to detail
Inventive and creative
Curious and a life-long learner
Takes initiative to take on and create projects to benefit the company
Independent
Good team player
Ambitious



Skills and Qualifications

English: Professional Level Required
Bachelor’s degree in journalism, marketing, communications, advertising, or related discipline
Minimum 1 year of professional advertising experience with a solid portfolio of work
Exceptional writing and research skill
Ability to work independently and with a team to meet deadlines
Excellent organizational skills and multitasking ability
Proficiency in Microsoft Word and Excel