Virtual Assistant - Online Content Marketing Manager

Type of Position - Part Time  - 10-20 hours per week

Work Time Zone: You must be available for at least 3 hours daily between 10-5 AEST Mon-Fri. Around this, you can set your work hours - as long as tasks are completed within deadlines. I am based in Melbourne Australia (Australian Eastern Standard Time GMT +10 hours) - if there is a need to communicate it will be during standard work hours my time.

About us: We are an Australian-based dog business, with an associated website, blog and social media sites.   Our mission is to inspire people to make the most of life with dogs through:
* Capturing and sharing photography to brighten the day of dog lovers everywhere
* Sharing heartfelt & inspirational dog stories
* Encouraging dog inclusive lifestyles, activities and adventures
* Being a valuable resource of information on keeping dogs happy and healthy
* Growing relationships and collaboration between like-minded people, businesses and brands
* Sharing news and products of benefit dog parents and which make life with a dog easier

Our content primarily focuses on dogs, dog photography and life, adventures & travelling with dogs.

About You:
- You have excellent knowledge of online content marketing and experience with the Facebook, Instagram, Pinterest and Linkedin platforms.
- You’re smart, enthusiastic and love to do great work.
- You’re a great communicator (British English is used in Australia)
- You’re highly organised and think 3 steps ahead.
- You get fulfilment supporting others.
- You prefer working towards a goal rather than waiting to be given tasks.
- You’re better at systems and processes than creativity and design.
- Setting up spreadsheets, websites and automation ‘hacks’ are easy for you.
- Prioritisation and planning is second nature to you.
- If you can’t do something, you find a solution to get it done.

About the Role

You will be working closely with the business owner, proactively taking content management and administrative tasks off their hands to ensure that the business’s online marketing goals are achieved. You are not required to be a creative copywriter, designer or marketing ‘strategist’ although your input will always be welcome. You are required to manage the marketing system, monitor performance, and work with other freelancers (like designers and copywriters).

Priority initial Task
- Establish & Maintain Content Hub on Notion through through tailoring a template
- Setting up the Notion template with specific and relevant information
- Transfer/Add existing content from website, Google Docs and Social Media Platforms (via automation where possible)
- Prepare & Maintain a Scheduling Calendar in the software
- Enabling rescheduling/repurposing for content in the Content Hub
- Maintain the Hub with new content, updates to existing content and in accordance with the content plan
- Set up automation within Notion - for example, for scheduling, for adding inspiration/ideas found from online, social media, for repurposing the content and others that save time and enhance our content generation and sharing.

Other Task Examples
- Schedule Social Media Posts (primarily via Canva)
- Content Ideas & Development Research
- Contributing Ideas / Inspiration for other website and social media content
- Monitor & advise on trends
- Hashtag Research
- Create basic visual designs via Canva
- Simple Caption Writing
- Source evergreen content to share
- Monitoring and engagement on our website and within our social media communities
- Responding to comments
- Responding to messages
- Outreach to other accounts
- Reporting on Social Media efforts
- Suggest enhancements to content marketing strategies & tactics
- Other Virtual Assistant Activities
- Managing the founder’s email inbox / schedule
- ?Maintain the CRM database
- Processing inbound enquiries from all channels
- Creating improved workflows and processes

Non Negotiables
- Prior experience in content marketing and social media.
- You must have access to stable reliable internet.
- You must be available for at least 3 hours between 10-5 AEST.
- Your written English must be exceptional (you won’t be required to speak to clients).
- You’re available for regular meetings on Zoo ---------- et.
- Please submit applications between 12-1am GMT.
(Replies outside that time bracket will be ignored for obvious reasons!)

Social Media Platforms
- Facebook Page
- Facebook Group
- Instagram
- Pinterest
- Linkedin

Systems / Applications Used:
- Notion
- Canva
- Zapier (or other automation software)
- Wordpress including Gravity Forms & Yoast
- Google Documents & Apps