Digital Market Specialist

Join Us

We are looking for a highly-skilled Digital Market Specialist ?SEO; Amazon; Google; Social Media etc?who analyzes, and reviews, so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines. Use a variety of social media and advertising formats to drive traffic and purchase rates. As a Digital Market Specialist, you'll recognize methods, techniques, and tactics for website traffic and achieving a high ranking on search engine results pages. The mission of a Digital Marketing Specialist is to link our brand with Google/SEO/social media/email/website users and convert users into customers with the highest level of creativity, organization, and professionalism possible. We hope that is YOU!

100% REMOTE
- Why get stuck in the office? We believe that the modern workplace will be based on strong communication and relationships, not simply location.
- Tired of commuting to work or dressing up for meetings? That’s not a good use of your time. We offer you the comfort and flexibility of working from home.
- Enjoy the flexibility to spend the time you save with those you love.

IMMEDIATE ACCESS TO WORLD-CLASS RESOURCES
- You will work directly with the company CEO, Mr.Yan, to strategize and implement new marketing ideas

FREEDOM TO CONTRIBUTE AND EXPLORE YOUR IDEAS
- We encourage you to bring your ideas to the table and are open to new ideas for improving the strategies and processes to make things better every day.
A large part of your job will be to stay on top of digital marketing and e-commerce trends. We will give you free reign to research new ideas and try them out in ---------- PANY SUMMARY
We are committed to promoting the splendid Chinese culture abroad. We sell textbooks for learning Chinese ( EG: HSK Standard Course )on Amazon and via our Shopify store around the world. We are constantly striving to provide better learning books for foreigners who are learning Chinese. We are passionate. We are curious. We are adventurers.

MARKETING STRATEGY
- Create marketing strategies to optimize all of the company assets towards driving website traffic resulting in sales conversions
Optimize existing sales channels and create new sales funnels

BRAND IDENTITY
- Ensure the look and feel of all customer interactions including emails, social media, and website align with brand identity


RESPONSIBILITIES AND DUTIES:
Manage Ad platforms including google ads, Facebook, Instagram, TikTok, ---------- ing social media to distribute content and encourage external sites to link back to the site of the organization
Create evergreen content on SEO/social media/Google
Constantly optimize ads (ex. delete underperforming and boost high-performing ads)
Create all social media posts to drive customer engagement
Monitoring search algorithms set by search engines to keep up with changes in the SEO ---------- veloping and integrating content marketing strategies
Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement.
Write Google ad/SEO-optimized content
Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google
Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
Driving targeted and loyal traffic to the website through effective community-building
Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI (return on investment) in paid search campaigns.
Track, report, and analyze website analytics and PPC (pay per click) initiatives and campaigns.
Research and analyze competitor advertising links. Identify and close content gaps between the company website and competitor content
Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings



QUALIFICATIONS:
To be successful in this role, the candidate must possess the following characteristics.

- You MUST have a High level of reliability (very important)
- You MUST have excellent problem-solving skills and excellent communication skills
"Let's-get-it-done!" ---------- lf-motivation
Time management skills
Excellent interpersonal skills
Pro-active, flexible and able to multi-task
Good organisational skills with attention to detail
Bachelor's degree
Excellent written and spoken English.
You have experience with creating Social Media content (TikTok, Facebook, Instagram, Twitter, YouTube, Pinterest, etc.), composing Email Marketing, completing Creative Writing
Strong understanding of Amazon and Shopify marketing models and sales funnels
The successful candidate will be Digital Market Specialist who is a smart, driven individual with a can-do, forward-thinking approach.
You MUST have a positive attitude when dealing with all customers, followers, and influencers.
15mbps+ internet download and upload speed in a quiet workspace


We are looking to hire immediately, so don’t wait to apply!

This is an opportunity for Long-Term, Part-Time work for the correct person.

PLEASE REPLY TO THIS JOB POSTING WITH THE FOLLOWING:
1. Please write an outline/proposal of this work( if you are successful in this role, how will you achieve the goals)
2. Please attach your CV
3. Please write a personalized Cover Letter that shares why you're a good fit for the role.

Looking forward to hearing from ---------- inoEasy