Amazon VA (PPC Specialist & Product Research)

We're looking for an Amazon PPC Specialist with Product Research skills who will plan, implement, strategize, and monitor our current and future Amazon marketing campaigns and support the expansion of the Company's rapidly growing Amazon business by owning the Advertising/Marketing components. We are searching for someone who specializes in PPC but can pivot and work on projects like product research.

Location: remote work

What You'll Be Doing:


* Activities include managing and optimizing PPC advertising campaigns on most Amazon Advertising channels, including but not limited to Amazon Sponsored Product, Sponsored Brand, Sponsored Display, and Sponsored Brand Video Monitoring keyword rank, daily trends, ACOS/TACoS, profit.
* Set-up, manage, execute and analyze Pay-Per-Click (PPC) campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting ROI goals.
* Recommend, Create, and A/B Test Sponsored Brands, Sponsored Products and Sponsored Display campaigns.
* Work with the team to develop and implement marketing growth and profitability strategy.
* Monitor and Identify market and competitor trends and utilize Helium 10 to increase sales and conversions.
* Perform regular tracking and analysis on the performance of each advertising channel and campaign.
* Utilize Brand Analytics & HELIUM 10 and other tools to conduct keyword research and selection for PPC campaigns to maximize budget while hitting ACOS and TACOS goals
* Adjust advertising spending based on inventory stock outs, promotions, seasonality, product launches, etc.
* Monitor and analyze product performance, customer reviews, seller ratings, product ranking and identify issues or trends when sales have either declined or increased
* Knowledge of online search advertising (Amazon Ads), with a proven record of increasing sales a plus
* Grow advertising-driven sales on key website platforms.
* Work within a given budget and timeframe to assist in generating sales momentum at key times.
* Track budget spend, pivot appropriately and proactively make budget adjustment recommendations.
* Product research on the side

Preferred Qualifications (Note: these are preferred and not required. We strongly encourage you to apply even if you don't check ALL of these boxes):

* Proven problem-solving skills.
* Highly organized, analytical, and collaborative
* Solid communication skills, both written and verbal
* Excellent time management and organizational skills
* Flexibility and adaptability
* Team player
* 2-3 years' of experience with Pay Per Click advertising (Amazon Advertising, Google Ads, Facebook Ads)
* Knowledge of Online Search Advertising (Amazon Ads), with a proven record of increasing sales IS A MUST***
* Knowledge of how product listings are considered relevant to Amazon's search and sponsored algorithms
* Expert with Amazon Seller Central platform & Helium 10
* Bachelor's degree required

Important personality traits:
* Stickler for details
* Curious
* Resourceful
* Proactive
* Strategist
* Competitive

???? What energizes you:
* Clear vision & direction
* Challenge
* Keeping score
* Facts & data
* Efficiency
* Competition


Make sure you’re comfortable with:

* Remote - must have great virtual communication. Camera on for video calls
* All job offers start with a 30-day initial period to make sure that you are able to perform and we’re the right fit for each ---------- pensation


* Based on performance (range from $300-400 monthly salary)

Application

* Please only apply if you are qualified
* Resume
* Cover letter
* Video introduction (up to 5 minutes long max)
* Once qualified, you will be selected for an interview via Google Meet video call


Please fill out the application using the link below

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Once application is received, we will review it and if you meet our requirements, you will then move on to the 1st interview via video call.

If you pass the 1st interview, you will be given a file with our current Amazon PPC ad spend report and must create a report/presentation pitch on how you can strategically increase sales. You have 48 hours to create a pitch before the 2nd interview will occur with presenting your PPC strategy pitch.