Keyword Research, Analysis and Prioritization Support

We are looking for a detail-oriented person to perform ongoing keyword research, analysis and prioritization. The output should be a continuously refreshed list of primary and supporting keywords that feed into our content creation plans.

Before applying for this position please know that we expect any successful candidate to understand the following content and search engine optimization (SEO) concepts…

Google E-A-T
Search intent
Search competition
Pillar content/topic clusters
TOFU/MOFU content (Top/Middle of the Funnel)

The existing process to perform this job is constantly being refined and improved as new ideas and tools are tried and tested.

This means we will be happy if you can use your initiative, knowledge, and skills to continue improving the process and output. (It also means we would expect the successful person to document any future improvements to the process).

To perform this job you MUST have experience working with Google Search Console and Google ---------- addition, you must have experience in using other SEO and content optimization tools. (We can let you use our tools but in order to apply for this job, we first want to know what tools you have used and have access to yourself).

If you are interested in this role, please tell us the following:

Your name and favorite color
A little about how you use Google Search Console and Google Sheets
SEO/keyword research tools you know how to use (but you do not have your own account)
SEO/keyword research tools where you have your own account
Tell us why the following are important…

Google E-A-T
Search intent
Search competition
Pillar content/topic clusters
TOFU/MOFU content (Top/Middle of the Funnel)