PPC/Google Ads Manager

The Job Overview
We are seeking a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Google Analytics. Your primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google Ads accounts and maximize the return on our investment.

Responsibilities:
Manage all aspects of Google Ad campaigns
Create and optimize ad campaigns and paid search landing pages
Analyze and optimize ad campaigns to increase return on investment (ROI)
Use Google Ads to drive a variety of online marketing campaigns
Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
Manage and optimize display campaigns across multiple devices
Develop PPC strategies to increase online visibility
Collaborate with a team of marketers, Google Ads specialists, and engineers

Job Qualifications and Skill Sets:
A degree in digital marketing or a related business field
In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
An understanding of search engine optimization (SEO) and search engine marketing (SEM)
Google Ads certification
Competency with using Word, Excel, and PowerPoint to produce reports and presentations