Expert PPC (Pay Per Click) Manager - Digital Marketing Strategist & Media Buyer

Job Brief

Blue ZInc Media is looking for an Expert PPC (Pay Per Click) Manager with hard skills in Digital Marketing Strategy & Media Buying. The qualified candidate will be responsible for running marketing accounts for our agency clients, managing campaigns and monitor paid search ---------- this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts put forth for our clients accounts have the highest possible return on investment (ROI.)

Responsibilities

-Developing and managing PPC campaigns to maximize ROI
-Reviewing areas to improve conversion rates including evaluating the online customer journey (CRO)
-Participate in forming effective paid search strategies
-Launch and optimize various PPC campaigns
-Oversee accounts on search platforms (e.g. Google AdWords, Bing)
-Be involved in keyword selection and audience targeting
-Monitor budget and adjust bids to gain better ROI
-Track KPIs to assess performance and pinpoint issues
-Produce reports for management (e.g. dashboards)
-Write attractive and concise copy for adverts
-Suggest and develop new campaigns across multiple channels
-Maintain partnerships with PPC ad platforms and vendors
-Find ways to reduce risk of click fraud
-Keep abreast of PPC and SEM trends
-Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
-Research products, services and current strategies to identify new opportunities
-Analyze web traffic metrics and suggest solutions to boost web presence
-Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
-Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
-Identify advertising needs
-Establish best practices in digital marketing
-Stay up-to-date with digital technologies developments



Requirements & Skills

-Proven experience as a PPC Manager or Digital Marketing Specialist
-Experience in data analysis and reporting
-Knowledge of SEO and digital marketing concepts
-In-depth experience with bid management tools
-Familiarity with multiple platforms (e.g. AdWords, Facebook, Bing/Microsoft, Pinterest, Linkedin) is preferred
-Well-versed in performance marketing, landing page development, conversion, and online customer acquisition
-Significant Experience implementing and optimizing large scale Google Adwords accounts and campaigns
-Solid knowledge of web analytics tools like Google Analytics
-Hands on experience with online marketing tools and practices
-Familiarity with web design and HTML
-Working knowledge of analytics tools (Google Analytics, Google Tag Manager, Google Data Studio etc.)
-Understanding of HTML and XML is a plus
-Proficient in GSuite (Google Sheet)
-Strong presentation skills - Ability to communicate complex data in a simple manner
-Analytical thinking with strong math skills
-AdWords certification is a plus
-Agency experience is a plus


If you are interested in this position please submit your cover letter and resume outlining your experience and qualifications for the position. We will review qualified applicants and contact you directly through your provided email if we d ---------- to interview you for the position.