Facebook Ads Strategist

Job Description / Overview
As a Facebook Ads Strategist, you will be responsible for creating and managing paid Real Estate ad campaigns on the world’s most popular social media platform. A Facebook Ads Specialist is expected to have a base knowledge of traditional and ”new age” marketing practices. The ideal candidate will create compelling, Real Estate focused, conversion driven social ads, with an ongoing curiosity on how to optimize existing campaigns for optimal performance. This candidate will also be willing to adapt to the ongoing dynamic digital marketing landscape.

Key Responsibilities
Perform weekly audits of your designated accounts
Apply and monitor Split testing for ad copies
Maintain a well-versed understanding of industry trends and research industry related media
Monitor all active ad campaigns to ensure they meet KPI requirements
Drive leads and conversions for our clients
Manage ad spend as determined by the client
Track and analyze the data for each individual campaign, and the campaigns against each other
Stay up to date and have a good understanding of the latest iOS 14 updates including, basic conversion API and pixel attribution knowledge
Quantifiable growth of the business through marketing efforts

Qualifications:
Knowledge and experience using Facebook pixel, website retargeting, creating custom audiences, lookalike campaigns, video optimization, catalog conversions, interest targeting and working around a Special Ads Category.
Working knowledge or the US Real Estate industry
Ability to install the FB Pixel, Set up Standard Events & Custom Conversion Events, Verify the domain, and Set (rank) the aggregated events (Part of the IOS changes)
A marketing mindset to be able to review and suggest improvements to our targeting, headlines, and marketing copy
Ability to communicate effectively
Access to a high-speed internet connection
Good time management and organization skills as a remote worker
Committed to ongoing education and training to stay on top of the Facebook platform, rules, regulations, strategies, and updates for proper ad execution, implementation & client success
YouTube Ads experience is a big plus!