Google Ads Strategist

Digital Resource is a full-service digital marketing agency based in West Palm Beach, FL. We partner with forward-thinking businesses to create custom internet marketing strategies. Our solutions have a proven track record in increasing search engine rankings, building social followings, and most importantly, converting leads into real revenue.

Digital Resource is proud to be an award-winning agency:

Two-time Inc. 500-ranked company (#262 in 2018; #334 in 2019)
Great Place to Work Certified
Entrepreneur Magazine’s 49th Most-Entrepreneurial Company in America
South Florida Business Journal #1 Fastest-Growing Company (Under $25 mil)
The Best of Small Business Awards Best SEO Company & Best Workplace


The Google Ads Specialist provides research, planning, and execution of campaigns to drive the client’s short and long-term business objectives through the use of Google AdWords.

Responsibilities:

Develop and maintain professional working relationships with all levels of staff. Key deliverables for the position include:

Build out and maintain Google Advertising campaigns for clients based on the client's goals
Implement form, call and other tracking techniques to track campaign success
Work with Account Managers to ensure client success
Report on progress and changes made to the campaigns on a daily basis
Report on results of the campaigns weekly or monthly depending on client needs
Capability to explain complex digital ad dynamics in an easy to comprehend way
Experience:

Minimum 2 years proven expert knowledge of Google AdWords and Current AdWords Certification required
Google Analytics experience required
Demonstrated knowledge of digital marketing technologies, including targeting, website analytics, and media tracking tools
Demonstrated knowledge of optimizing campaign structures & bidding strategies
Strong analytical skills, including data manipulation and campaign performance analysis skills
Exceptional written and verbal communication and presentation skills (English)
Skills:

Advanced communication in English, both verbal and written.
Highly self-motivated individual.
Strong organizational and analytical skills are a must for success.
Personable and excellent communication skills; with emphasis on customer service.
Ability to perform click-through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
Adapt to constantly changing situations; ability to perform multiple tasks with multiple priorities.
Able to work under pressure; flexible and able to work with all types of personalities.
Required licenses or certifications:

AdWords Certified Required
Google Analytics Certification Required.