SEO Manager

Job Responsibilities
Conduct onsite optimizations:
1. Optimize website tags, descriptions, headlines, links and content
2. Ensure website consistently adheres to search engine optimization requirements and best practices
3. Conduct keyword research and keyword mapping
4. Write and adjust website content as needed
5. Technical knowledge on search engine algorithm and understands & explain onsite optimization concepts
6. Recommend changes to website architecture, content and backlinks
7. Work with IT/Dev Team for SEO best practices
8. Ensure proper implementation of current and newly developed pages
9. Work with content team to drive SEO in content creation and programming

Conduct off site optimization:
1. Research and analyze competitor links
2. Develop and implement link building strategies
3. Conduct content syndication strategies to generate relevant traffic to the site

Other related tasks:
- Collaborate with other departments to implement and manage SEO strategy
- Execute pre and post tests and monitor improvement of website traffic and page rankings
- Optimize copy and landing pages for search engine marketing

Job Skills and Qualifications
• 3 to 4 years of experience in successfully developing and executing SEO campaigns
• Understand of search engine algorithms and ranking methods
• Experience with SEO programs like Google Analytics, SEM Rush etc
• Knowledge of keyword research and data mining tools
• Excellent written and verbal communication skills
• Familiarity with content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
• Work independently and proactively on tasks and is able to work well with the team and other departments