Facebook Ads Manager (Experience Required)

Unleashed Consulting Co. (Formerly Unleashed Marketing) is a Digital Marketing Agency that helps pet industry businesses scale! The foundation of our business success has always been good people that want to be a part of a team and build something special!

We are currently looking for a Facebook Ads Manager to help us serve clients in the pet space!

The Opportunity...


Facebook Ads Manager

> Review client metrics on a daily basis for optimization purposes
> Optimize and scale accounts through audience testing and budget optimization
> Look for a new set of audience segments to target for each account
> Create value-based, lookalike, and custom audience based on current data
> Create/Install/check pixel integration
> Set up catalogs from a website to Facebook Ad account
> Set up ad accounts
> Integrate Facebook, and Google account
> Ad creation and optimization based on defined KPIs
> Edit videos, images for ad purposes
> Determine and set up the right type of funnel to be used in an ad account
> Update ad creatives regularly
> Set up reports and defining key metrics
> Update manager on current live ads and what has been done in the ad account on a weekly basis
> Create sheets for tracking current live ads
> Create sheets to track campaign performance: campaign breakdown, monthly breakdown, platform delivery breakdown, and location breakdown
> Review data to be reported and create analysis and strategic plans for improvement.

SKILLS / QUALIFICATIONS

> Experienced with e-commerce, not just lead gen since they have different strategies
> Can develop a strategy and adapt when things are not working
> Can write ad copy that isn’t just a list of features of the product
> Can create ad creative that is graphic or video-based – everything will be templated
> Can interpret metrics to determine if the ads are effective or not
> Is willing to learn new strategies to develop skills
> Knows how to split test ads, and test audiences
> Understands budget optimization
> Can troubleshoot pixel errors and ensure accurate pixel reporting – Facebook Pixel
> Keeps up to date on current strategy / what’s working in the industry

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For additional information about Unleashed Consulting Co. go to Upgrade to see actual info