Social Media Specialist

Job Requirements:
• Bachelor's degree in journalism, communications, marketing, or a related field.
• 3 or more years of social media experience including planning and managing content and talent / affiliates in a corporate, or agency setting.

Job Role:
• Social posts (Insta Feed, FB Feed, IG Stories, Amazon Posts, TikTok)
• Plan, create, publish and share new content (including original and UGC text, images, video) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand.
KPI: increase following and engagement month on month

Social Listening:
• Responding to talent and customers on Messenger, Instagram direct messaging, >facebook comments, TikTok comments on a daily basis
KPI: respond within 8 hours

Gifted Talent
• Outreach to gifted talent using pre-written messages

Update the talent tracker sheet with details of the following:
• Who has been sent product
• Who has been invited to the affiliate programme
• New joiners to the programme, are added to the 'Blogger Base' tab

Immediate requirement:
• Talent listed in June will need to be followed up with in July/August with the 'Check-in and affiliate invitation'
• Talent listed in May will need the 'Affiliate chase to join' sent to them in July
• Talent emails can be found on their Instagram bios, or via ‘contact’ button in their profile
KPI: gift 30 new talent a month

Affiliates
• Outreach to affiliates using pre-written email templates
• Pull a list of the top-performing talent monthly on Refersion, and interact and engage with them on social as a priority
• Convert as many of the 30 gifted talent into becoming affiliates
KPI: obtain 8 affiliate sign-ups per month

Paid talent
• Negotiate with paid talent as and when required, draft briefs and obtain outputs and organise in NYK1 dropbox folder
KPI: number of paid talent managed per month and number of attributed sales

PR materials
• Update PR materials including affiliate programme deck, product spec sheets as and when required
• Invoices and emails
• Manage invoice process for paid talent

Requirements
• Exceptional written English skills, an interest in Beauty