Email Marketing Specialist

Looking for talents who meet the requirements below! (READ!!!!)
Proven experience managing an email marketing program
•
Hands-on experience in marketing automation platforms
•
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
•
Experience building an email marketing campaign from scratch
•
Knowledgeable in Shopify, Klaviyo, HTML/CSS, A/B Testing, and other CMS
•
Experience using SQL and similar queries to analyze data
•
Proficient in data analytics to determine important data and be able to suggest improvements
•
Knowledge of SEO/SEM
•
Excellent written communication skills
•
Strong project management skills and exceptional attention to detail

RESPONSIBILITIES
•
A digital marketing client is seeking an Email Marketing Specialist, you will oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy
•
Produce and execute all email and SMS campaigns!!!! including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling
•
Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails
•
Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals
•
Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders
•
Use customer data such as web behavior to drive the message and content personalization
•
Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements
•
Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift
•
Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices
•
Mitigate email and SMS frequency between program touchpoints to minimize database churn
•
This includes marketing campaigns, triggered emails, promotional emails, and transactional emails
•
Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base
•
Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc
•
Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices