Google and Facebook Ads Specialist

Qualifications
Experience working with Search Ads, Display and Discovery Ads, and Facebook Ads
Minimum 3 years in digital marketing with experience managing Google Ads
Advanced Facebook & Instagram Ad Management Experience
Advance Google Analytics Experience
Strong understanding of Google Tag Manager
Strong Working Knowledge of Google Merchant Center

Main Responsibilities
1) Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS.

2) Managing PPC budgets while strengthening platform accounts and key client relationships.

3) Executing & optimizing multiple PPC campaigns simultaneously.

4) Overseeing campaigns across a number of search platforms (e.g. Google Ads, Youtube Ads, Facebook ads, Social Media ads, Bing).

5) Targeting selected groups through keyword and audience research.

Managing and editing campaign budgets and adjusting bids to optimize ROAS,

6) Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spending.

7) Reporting KPIs to management on a regular basis via various dashboards.

8) Producing engaging, clear, and concise copy for campaigns

Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.

9) Reducing the risk of click fraud and irrelevant spending.

10) Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant.

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