Expert PPC (Pay Per Click) Manager - Digital Marketing Strategist & Media Buyer

Job Brief

Blue ZInc Media is looking for an Expert PPC (Pay Per Click) Manager with hard skills in Digital Marketing Strategy & Media Buying. The qualified candidate will be responsible for running marketing accounts for our agency clients, managing campaigns and monitor paid search Upgrade to see actual info this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts put forth for our clients accounts have the highest possible return on investment (ROI.)

Responsibilities

Developing and managing PPC campaigns to maximize ROI
Reviewing areas to improve conversion rates including evaluating the online customer journey (CRO)
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
Research products, services and current strategies to identify new opportunities
Analyze web traffic metrics and suggest solutions to boost web presence
Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
Identify advertising needs
Establish best practices in digital marketing
Stay up-to-date with digital technologies developments



Requirements & Skills

Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
In-depth experience with bid management tools
Familiarity with multiple platforms (e.g. AdWords, Facebook, Bing/Microsoft, Pinterest, Linkedin) is preferred
Well-versed in performance marketing, landing page development, conversion, and online customer acquisition
Significant Experience implementing and optimizing large scale Google Adwords accounts and campaigns
Solid knowledge of web analytics tools like Google Analytics
Hands on experience with online marketing tools and practices
Familiarity with web design and HTML
Working knowledge of analytics tools (Google Analytics, Google Tag Manager, Google Data Studio etc.)
Understanding of HTML and XML is a plus
Proficient in GSuite (Google Sheet)
Strong presentation skills - Ability to communicate complex data in a simple manner
Analytical thinking with strong math skills
AdWords certification is a plus
Agency experience is a plus


If you are interested in this position please submit your cover letter and resume outlining your experience and qualifications for the position. We will review qualified applicants and contact you directly through your provided email if we dUpgrade to see actual info to interview you for the position.