Programmatic Media Buyer

WHO ARE WE?
VIP Response is a dynamic data marketing organization, specializing in online data marketing, affiliate marketing, and online response campaigns. To expand our team, we are looking for an ambitious, smart, and highly motivated Programmatic Media Specialist that would like to continue his/her career in the online marketing field. We are currently seeking a natural and “true” media buyer at heart to join our fast-growing, successful team. If creating campaigns and running ads runs through your veins and you are a highly motivated person that wants to learn, build and create a successful professional career for yourself, then VIP Response is what you’ve been looking for.
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YOUR RESPONSIBILITIES:
* Create, maintain, and grow large scale media buys across multiple channels, campaigns and products.
* Conduct audits of ongoing media positions to identify areas for optimization and improved performance
* Analyze your media buys and associated metrics daily to ensure profitability.
* Proactively optimize your campaigns by adjusting the advertisements (creatives) and other metrics, such as rates, placements, dayparting, geo-targeting, etc., to ensure positive ROAS
* Set-up and monitor advertising campaigns using ad tags or site-served creatives
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YOUR SKILLS:
* You have at least two years of proven experience in buying online media at scale. If you don’t have this, please do not apply;
* You’re an expert at split-testing ads;
* You’re an expert at building high performing ads;
* You’re an expert at Programmatic Networks such as Criteo,AdRoll, Adform, DV360 and plenty of other DSPs
* You’re analytical and use critical thinking skills while also being very risk/reward-driven
* You’re creative and can come up with great angles and creatives to make sure our campaigns outperform the competition
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