SEO Specialist

SEO Specialist

TradesFormation is a business education company, specialising in training and coaching for Tradies, predominantly plumbers and electricians. The role on offer is for an SEO specialist. As the SEO specialist, your No1 responsibility is to get incoming leads for our business and sales coaching company and our trade clients.

You will be responsible for all aspects of our technical SEO and the technical SEO of our trade clients.

Here at TradesFormation, we are a Trade specialist company that is striving to improve the lives of tradies across Australia.

This role would be great for someone who has extensive experience in technical SEO, a minimum of 7 years experience.

There is no copywriting required.
You will be required to undertake a variety of tasks including and not limited to:

Tasks & Responsibilities:
- Growing our digital presence and increasing leads through SEO strategies
- Backlink acquisition
- Strategic problem solving - you’ll need to identify bottlenecks, troubleshoot, and execute solutions that drive organic searchability and conversions
- Performing keyword research, on-page SEO, directing our copywriter and internal link building
- Writing content is not your responsibility however you are responsible for the topics and keywords.
- Monitoring Google Analytics, Search Console, and SEMrush reports and communicating any issues to our Marketing Manager
- Providing a weekly breakdown of all brands’ SEO performance


Qualifications & Experience:
- A minimum of 7 years of experience in a similar role
- Mastery of Technical, On-Page and Off-page SEO
- Knowledge of White Hat versus Black Hat SEO tactics
- Demonstrated experience across Google products: Google Tag Manager, Google Analytics, Google Keyword Planner, Search Console, Google Trends, and other key Google Tools
- Proven performance in link-acquisition strategies
- Excellent working knowledge of WordPress
- Excellent knowledge of SEO tools such as SEMrush, and WordPress
- Proven performance in SEO and Local SEO with knowledge of the key differences
- Understanding the importance of SEO, the role it plays, and how it impacts other departments in a high performing digital marketing team
- Keen attention to detail and pride in work
- Ability to work under pressure and meet deadlines in a fast-paced environment
- Be contactable and able to work outside of business hours when necessary


Not essential, but highly desirable:
- Plumbing, electrical, and roofing knowledge
- Google Analytics/Google Ads certifications
- Intermediate Excel/Google Sheets knowledge
- Experience with Google Business Profile Manager
- Experience with digital advertising like Google Ads and Facebook Ads

Please send us a 30 to a 60-second video introducing yourself and listing your past experience.