Amazon PPC Advertising Manager

Work with Amazon advertising account team to continually evaluate and identify new opportunities to improve brand performance.

Create, manage and optimize Amazon Sponsored Products, Sponsored Display (both CPC and CPM), and Sponsored Brand ads. An understanding of DSP advertising is a ---------- t up and manage Amazon Advertising campaigns designed to meet a sales target every month, improve ASIN rank, and acquire new consumers to the brand.

Execute daily media spend pacing, campaign optimization, keyword targeting, and bids to meet sales goals, ROAS/TACoS goals and leverage tactics that ensure optimization of that media spend

Bid Management and understanding key metrics critical to growing a brand’s sales profitably including actions to take when metrics are trending poorly.

Perform Keyword Research and Competitor Research using internal and external tools

Work with Amazon's unique data and translate it into high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities.

Prepare and present advertising performance monthly to clients and advise internal teams on creative or content optimization opportunities. Reporting will outline what happened, what worked, what didn’t work, and what will be done in following months to improve sales.

Stay on top of the latest changes happening within the Amazon ecosystem and continuously evaluate and identify new opportunities to improve brand ---------- velop and implement consumer-centric targeting strategies from start to finish that drive brand growth.