SEM / PPC Specialist

We are looking for a Search Engine Marketing (SEM) Specialist to manage paid search campaigns on Google, and other pay-per-click (PPC) marketing activities. The successful candidate will work with the SEO and Marketing team to maximise ROI, drive traffic, and ---------- addition, the SEM Specialist is in charge of managing the paid search ---------- arch Engine Marketing (SEM) Specialist responsibilities are:
- Execute tests, collect and analyse data, identify trends and insights
- Achieve maximum ROI in paid search campaigns using analysis of data
- Track, report, and analyse website analytics
- Track, report, and analyse PPC initiatives and campaigns
- Effectively manage campaign expenses by staying on budget, appropriately estimating monthly costs
- Optimise copy and landing pages for paid search engine marketing campaigns
- Continually expand and optimise paid keyword discovery
- Research and analyse competitor advertising links

Search Engine Marketing (SEM) requirements are:
- Proven SEM experience and success managing PPC campaigns in Google
- Familiar with performance marketing, conversion and online customer acquisition
- Understand trends and best search engine marketing practices
- Experienced with website analytics tools such as Google Analytics, etc
- Strong analytical skills
- Experience generating SEM reports