Search Specialist / Digital Marketing Assistant

We are looking for someone who is intelligent, hardworking with a positive attitude, has a genuine interest in working in a start-up environment, and capable of wearing multiple hats as needed.

Responsibilities:

Adwords:

? Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, in tune with industry know how, optimisation, quality score and other important account metrics.

? Manage and maintain updates for large keyword lists.

? Provide creative copy suggestions.

? Assist in the management of display network placement lists on AdWords and through other contextual advertising platforms.

? Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

? Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

? Google Analytics understanding is a strong plus.

? Excel with vlookup and pivot tables understanding will be an advantage.

Campaign Management:

? Help with media planning and buying.

? Liaise with publishers, plan and strategies media schedules.

? Generate tags for publishers.

? Troubleshoot creatives and tags if they don’t work.

? Trafficking or sending advertisement specification sheets to designers or creative agencies.

? Monitoring pro-active campaign results.

Qualification

Education:

Must have a bachelor degree in Marketing/Advertising, Mathematics, Computer Science, Information Management, Statistics or equivalent.

Experience:

5 years experience in Marketing, Advertising, or related industry.

Key Skills:

? Trustworthy, reliable, and intelligent in data analysis.

? Has keen attention to details and is very accurate with numbers.

? Excellent command of the English language, both in written and verbal forms, is essential.

? Proficiency in 3rd party tracking tools and Google Adwords is a bonus.

? Bachelor in Marketing or Advertising or an equivalent course is a plus.

? Must be independent (able to handle a sole charge role).

? Excellent MS Excel skills and knows the way around other MS Office products such as Word and Powerpoint.

? Extremely detail-oriented and dependable.

? Strong analysis, problem solving, and decision-making skills.

? Great analytical and negotiation skills are vital.

? Passion for search and internet marketing.

? Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing, Baidu) a plus.

? Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

? Experience within the online advertising industry a strong plus.

Reporting

? Prepare detailed monthly reports to clients and provide useful information to align or re-align strategy and implementation plans for the following month.

? Research about logical thought processes that are needed to supplement analysis and campaign performance results.

? Data Analysis is crucial. It is important to understand how all the data are interlinked and how they contribute to the overall performance.