Marketing Manager

• Establishing the company’s marketing & media strategy
• Developing and implementing a general marketing & branding plan for the company
• Monitoring all the media campaigns for all the shows
• Developing and implementing specific marketing & branding plans for each show
• Developing and implementing a general marketing & branding budget plan
• Developing and implementing specific marketing & branding budget plans for each show
• Selecting and using appropriate marketing channels
• Developing and implementing a marketing & branding mix
• Support in developing media relations strategy, seeking high-level placements in print, broadcast and online media
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Categorizing media partners according to value [tier] (by means of media partner’s reach, covered market, allocated target etc.)
• Support in creation for press releases content, byline articles and keynote presentations
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.