Media / Ad Buyer for Facebook PART-TIME REMOTE

COMPANY OVERVIEW

Healthcare Entrepreneur Academy is an organization that focuses on the development of healthcare entrepreneurs. We are based in Orlando, FL with a mission to educate, motivate and inspire healthcare professionals on their entrepreneurial journey. We are looking for an amazing, part-time media buyer (8-10 hours per week) to join our team of A-Players. Learn more about what we do at Upgrade to see actual info. If you are a media buyer who is highly skilled with running FB Ads and have experience running Ads in the healthcare space, then read on to learn more about this exciting opportunity!


Our core values guide every hire. If you innately possess all three of our core values 1. Impeccable Character 2. Candid Communicator and 3. Pursuit of Greatness, then please continue reading to learn more.


**To Apply to this position read to the bottom and follow the instructions**


POSITION OVERVIEW

This is a part-time role (8-10 hours per week), we are a growing company and the ideal candidate would be open to increasing work hours overtime. As the FB media buyer, you would report directly to our CEO and Head of Digital Marketing. For this role, you’ll have the ability to work remotely. Typical hours for this role are very flexible; on occasion, there is a need to work additional hours including on evenings and weekends during a launch or other events throughout the year.

MISSION

The mission of the Facebook Ads Media buyer is to take complete ownership over the media buying for Facebook Ads. This will include developing new Ad angles and strategies, writing Ad copy, split testing sales and landing pages that we drive paid traffic to, accountability for ROAS, and conversions.

RESPONSIBILITIES

The Facebook Ads media buyer will have the following primary responsibilities:

Technical:
Media buying on Facebook and potentially other platforms on which you hold a certification and have training and experience
Optimizing the performance of ad campaigns and taking full ownership of your Ad buying results
Driving click and ultimately sales through persuasive copywriting
Lead segregation through tagging
Using analytics and data to track the performance of your ads (conversions, costs per acquisition, ROAS, and other KPIs)
Developing attention-grabbing creatives, headlines, and copy
Creating new marketing angles while implementing and split testing them
Creating systems and processes to improve the funnel and workflow related to paid Ads
Designing (UX/UI), testing, and optimizing landing pages to convert
Scriptwriting for VSLs, Webinars, and Video Ads
Possessing a thorough understanding of various marketing-related software and tools such as ClickFunnels, ActiveCampaign, Zapier, Go HighLevel, Stripe, PayPal, Google Analytics, Hyros, Slack, Zoom, ASANA and others.
Maintaining a basic understanding of HTML, JavaScript, and CSS

Requirements:
Education: Bachelor’s degree, preferred
Experience: 2-5 years of general digital marketing experience with at least 1 year of full-time media buying experience
Proficient in spoken and written English
Highly proficient in copywriting and marketing psychology
Experience running ads for digital courses is a plus
Experience running ads for in the healthcare space is a plus

Certifications:

Facebook (Meta) Certified Media Buying Professional or Similar Certificate


Job Type: Freelance / Contractor

APPLICATION INSTRUCTIONS:
1. Submit your cover letter and provide concrete examples of your ability to successfully leverage your FB media buying skills to create a profitable return on Ad spend.
3. Follow this URL ( Upgrade to see actual info ) to answer a few questions and schedule an interview.