Social Media Manager

Social Media Manager – Role Description

My business includes mortgage, real estate and consulting services. Online presence is important for the execution of our different strategies. My online presence and SM plan includes the following:
• 12 total social media and Landing Page platforms
• 40 to 50 pieces of posted content each week
• Content is in 3 forms and include links (blogs), static graphics, and video formats
• FB Remarketing plan with 6 audiences with varied content and messaging

Here are the important Objectives for this role
• Ensure all sites are aligned with consistent content, messaging, and branding
• Align and format all content for different platforms
• Many posts can be automated through Heropost
• Repurpose content to be branded, modified, and reposted
• Use creativity to create content and ads, based on concept
• Improve content, efficiencies, and traffic
• Measure results, manage growth and build improvement plan
• Build daily engagement with comments, acknowledgment, and milestones
• Some video production is required (the bulk of video production is outsourced)

Platforms and Applications used
• Facebook
• LinkedIn
• You Tube
• Google My Business
• Instagram
• Snapchat
• Pinterest
• Tik Toc
• Canva
• 4 Landing pages
• Squarespace
• Heropost

Job position Details and requirements
• 20 to 40 hours per week
• Paid time off opportunities
• 200 to 300 peso per hour
• Zoom meetings once or twice weekly