Web Analyst Executive

Responsibilities:
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- To help perform exploratory data analysis to improve customer experiences.
- To be involved in the reporting processes using Data Visualisation tools to create dashboards with the aim of supporting marketing performance.
- Primary source and resource for marketing analytics including web, mobile (apps and web), social , email, and cross-platform reporting.
- Building reports, dashboards.
- Manage regular reporting (daily, weekly, monthly) for Marketing and Edit.
- Handle ad-hoc queries and custom reports from all areas.
- Collaborate with all departments defining metrics, KPIs, dashboards, reports, etc.
- Contribute to audience segmentation, yield optimization and other media optimization efforts.
- Deep dive analytics on various attribution channels with the aim of enhancing engagement to increase conversion rates.
- Supporting the team in implementing tracking solutions using Google Tag Manager.

Experience Needed:
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Experience with campaign management and analysis (display, CPC) desired
Experience in advanced analytics areas (SQL, data warehouse, big data, data visualization, etc.) desired