Performance Marketing Specialist

• Create and manage cross-channel digital ad campaigns
• Executes day-to-day paid media for various ad platforms such as Facebook, Instagram, Google ads conducts & optimizes in-depth ad grouping
• Conduct keyword research and expand reach keyword base
• Develop and manage A/B tests across platforms and campaigns
• Collaborate with the creative to produce converting ads
• Create, optimize and improve copy for ads continuously
• Monitor daily performance metrics to understand and report on campaign performance
• Create regular reports on activity and KPIs
• Work closely with the management to share funnel conversion improvement ideas, feedback & present results.
• Identify and test new keywords to continue to meet or exceed established critical metrics
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Efficiently communicate with other marketing professionals to align goals