Digital Marketing Specialist

COMPANY: MVP MAILHOUSE
Located in Heber City, UT, MVP Mailhouse is a leader in direct marketing and analytics that drive ROI, specializing in the dental industry. Read more about MVP Mailhouse’s products and services on our flagship website: ---------- /.

MVP Mailhouse’s flagship product is direct mail marketing with unexpectedly advanced technology. We track all the phone calls and new customer conversations that our marketing campaigns generate for our customers and help them use that data to increase performance.

MVP Mailhouse uses proprietary technology including native mobile and web-based applications to make our customer experience more streamlined and effective.

TEAM: MARKETING
MVP Mailhouse uses a wide variety of marketing strategies and platforms to grow awareness and generate leads from both inbound and outbound marketing. The marketing team’s primary goal is to create and execute a marketing strategy that creates sales-qualified leads as cost-effectively as possible.

POSITION: DIGITAL MARKETING SPECIALIST
We are looking for a creative, analytical, and experienced Digital Marketing Specialist to join our team! As a Digital Marketing Specialist, you will be responsible for spearheading all digital marketing campaigns, including generating leads, conducting market research, and actively engaging with the business to optimize the performance of our digital strategies.

RESPONSIBILITIES:
>> Developing and implementing a digital marketing strategy
>> Creating visual concepts for promotional activities
>> Managing the digital marketing calendar
>> Maintaining the online presence and reputation of the company
>> Overseeing the creation and maintenance of social media content
>> Tracking digital marketing performance
>> Creating and updating digital marketing reports
>> Overseeing the digital marketing budget

SKILLS & QUALIFICATIONS:
>> Bachelor’s Degree in Marketing or similar field
>> Minimum of 5 years of experience as a Digital Marketing Specialist or similar role
>> Experience with managing PPC campaigns
>> Experience with Google Ads and Google Analytics
>> Knowledge of web publishing
>> Proficiency with SEO tools
>> Professional experience with handling Facebook ads and campaigns
>> Strong problem-solving skills
>> Highly developed attention to detail

DETAILS:
>> Status: Freelance/Part-time
>> Work hours: preferably US business hours (PH night shift)
>> Location: Virtual team (work from home)