PPC Specialist/Marketing Manager

Our new PPC Specialist/Marketing Manager will create and manage digital marketing campaigns for our portfolio of clients. This role is for someone with experience managing internet pay-per-click advertising campaigns, including the strategy, keyword research, copywriting, implementation, and analysis of ad performance.

You thrive in building, maintaining, and optimizing digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.

Related Responsibilities
Ideate, create, and execute paid campaigns across Google and Facebook ads
Oversee clients’ ad spend budgets
Write and optimize copy for Google Ads and Facebook Ads
Provide keyword research and analysis
Analyze click-through rates, conversion rates and relevant KPIs
Produce monthly campaign reports
Understand client business objectives and cultivate great working relationships with their point of contact and team
Develop and drive tactical goals with clients
Oversee and implement strategic marketing campaigns for GrowthBound Marketing and their clients
Create reports on campaign performance and present them to client
Carry out A/B testing for landing page design and copy, emails, paid ads, etc.
Attend team meetings and check-ins to assess project progress and provide tasks
Write and optimize copy for conversions for landing pages, service pages, product pages, etc.

Qualifications
Extremely fluent in written English
2+ years of hands-on Google Ads
Excellent teammate and collaborator across teams and roles
In-depth knowledge of digital and organic marketing, including Google Ads, SEO, marketing automation and content marketing
An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required but is considered a plus)
Strong project management skills and the ability to act self-sufficiently
Ability to work simultaneously on many projects and priorities which can change frequently
Experience in copywriting a plus