SEO Specialist

SEO Specialist Position - Digital Marketing Team
Position Overview
We're seeking a results-driven SEO Specialist to join our dynamic digital marketing team. Working alongside our developer and content writer, you'll focus on driving organic traffic growth and improving search rankings across our client portfolio.

Core Responsibilities

Technical SEO
Conduct comprehensive technical SEO audits using SEMrush and other industry tools
Identify technical SEO optimisations and coordinate implementation with our developer
Analyse site architecture and provide recommendations for improvement
Monitor and flag technical issues affecting search performance
Provide specifications for mobile optimisation and Core Web Vitals improvements
Specify schema markup and structured data requirements

Content SEO & Strategy
Develop data-driven content strategies based on keyword research
Create content briefs for our content writer
Perform content gap analysis and topic clustering
Guide our content writer on SEO best practices
Identify content optimisation opportunities
Plan content hierarchies and internal linking strategies

Link Building & Off-Page SEO
Develop and execute comprehensive link-building strategies
Conduct competitor backlink analysis
Identify and secure high-quality backlink opportunities
Manage outreach campaigns for link acquisition
Monitor and maintain healthy backlink profiles
Implement local SEO strategies including citation building

Analytics & Reporting
Set up and maintain Google Analytics 4 and Google Search Console
Track and analyse key SEO metrics and KPIs
Create comprehensive monthly performance reports
Identify trends and opportunities in search data
Monitor competitor performance and strategies
Provide actionable insights based on data analysis

Website Optimisation
Conduct SEO audits and provide recommendations
Specify technical SEO changes for developer implementation
Monitor website performance and health
Specify redirect requirements
Provide guidance on robots.txt and sitemap optimisation

Tools & Software Proficiency
Advanced proficiency in SEMrush
Experience with Google Analytics 4 and Google Search Console
Understanding of WordPress CMS from an SEO perspective
Knowledge of technical SEO tools (Screaming Frog, etc.)
Familiarity with HTML concepts for SEO purposes

Required Skills & Qualifications

Technical Skills
Proven experience in technical SEO strategy
Strong understanding of search engine algorithms and ranking factors
Experience in specifying mobile optimisation requirements
Knowledge of structured data and schema markup
Understanding of website architecture best practices
Ability to communicate technical requirements to developers

Analytical Skills
Strong data analysis capabilities
Experience with SEO testing and experimentation
Ability to interpret complex data sets
Understanding of search intent and user behaviour
Problem-solving mindset
Critical thinking abilities

Communication & Collaboration
Excellent written and verbal communication skills
Ability to explain technical concepts to non-technical stakeholders
Strong project management abilities
Team collaboration experience
Client communication experience
Experience working with developers and content creators

Additional Requirements
2+ years of SEO experience
Demonstrated track record of improving search rankings
Up-to-date knowledge of SEO best practices and algorithm updates
Experience working with WordPress websites
Understanding of digital marketing principles

What Sets You Apart
Experience with international SEO
Knowledge of e-commerce SEO
Experience with enterprise-level websites
Additional digital marketing certifications
Experience with A/B testing
Understanding of development and content creation processes

Benefits & Culture
Collaborative team environment
Professional development opportunities
Regular training and industry education
Flexible working arrangements
Support from dedicated developer and content writer
Opportunity to work with diverse clients

How to Apply
Send your resume, portfolio of SEO success stories, and a brief cover letter explaining:
Your experience with technical SEO strategies
Examples of successful link building campaigns
Your approach to problem-solving in SEO
Your experience with SEMrush and other SEO tools
Your experience collaborating with developers and content creators