Project Manager

Product launch Manager


The Project Manager is responsible for ensuring cross-functional alignment & communication, tracking toward launch milestones, and overall readiness for all PetraTools product launches to have each launch make as much impact on the market as intended.



The Product Launch Manager reports to the Marketing team lead but is responsible for working with peers in Product development, Media, Acquisition, Design, Operations, and Finance. Responsibilities include working with the Product development team to define launches, their goals, and targets, ensuring all internal teams understand their role in the launch, facilitating communication of launch readiness to partners, and managing the Product Life Cycle for products already in the market.



This is a critical role for PetraTools to make sure all internal teams are working toward the same goal and managing communication & changes as we put new products to market. This is a great opportunity to work with a diverse set of teams and drive success at Petra as we grow our product ---------- sential Functions

Work with Product development, Design, Copy & Marketing team to define and execute a stand-out brand identity for each new product idea
Work with our Affiliate and influencer network to test & get feedback on new products before going to-market launch
Work with Product development, Design, Copy & Marketing team to define and execute a winning Go-To-Market plan across all sales channels
Build, maintain, and communicate product launch plans and track the deliverables, milestones, risks, and dependencies from the cross-functional launch team.
Anticipate bottlenecks, explore contingencies and provide escalation management throughout new product launches.
Drive maximum attention & visibility for each new product launch on social media
Advocate for all stakeholders throughout the launch cycle to ensure they have the support needed to succeed.
Qualifications
Strong communication, presentation, and writing skills with emphasis on communication
Strong accountability and project management for tasks without close supervision
2+ years of relevant project management experience preferred
2+ yrs relevant experience in Product Management or Product Marketing preferred
Desire to take more responsibilities and move into a product marketing or product management role over time
Ability to build excellent rapport with tea ---------- mbers across Petra
Demonstrated strength in analytical thinking
Domain expertise in marketing, product launch, Amazon & Shopify are necessary

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