SEO Specialist

SEO Specialist

TradesFormation is a business education company, specialising in training and coaching for Tradies, predominantly plumbers and electricians. The role on offer is for an SEO specialist.
As the SEO specialist, your No1 responsibility is to get incoming leads for our business and sales coaching company and our trade clients.
You will be responsible for all aspects of our technical SEO and the technical SEO of our trade clients.

Here at TradesFormation, we are a Trade specialist company that is striving to improve the lives of tradies across Australia.

This role would be great for someone who has extensive experience in technical SEO, a minimum of 7 years experience.

There is no copywriting required.



You will be required to undertake a variety of tasks including and not limited to:

Tasks & Responsibilities:

Growing our digital presence and increasing leads through SEO strategies
Backlink acquisition
Strategic problem solving - you’ll need to identify bottlenecks, troubleshoot, and execute solutions that drive organic searchability and conversions
Performing keyword research, on-page SEO, directing our copywriter and internal link building
Writing content is not your responsibility however you are responsible for the topics and keywords.
Monitoring Google Analytics, Search Console, and SEM rush reports and communicating any issues to our Marketing Manager
Providing a weekly breakdown of all brands’ SEO performance

Qualifications & Experience:

A minimum of 7 years of experience in a similar role
Demonstrated experience across Google products: Google Analytics, Google Keyword Planner, Search Console, Google Trends, and other key Google Tools
Proven performance in link acquisition strategies
Excellent working knowledge of WordPress
Excellent knowledge of SEO tools such as Semrush, and Word Press
Proven performance in SEO and Local SEO with knowledge of the key differences
Understanding the importance of SEO, the role it plays, and how it impacts other departments in a high performing digital marketing team
Keen attention to detail and pride in work
Ability to work under pressure and meet deadlines in a fast-paced environment
Be contactable and able to work outside of business hours when necessary

Not essential, but highly desirable:

Plumbing, electrical, and roofing knowledge
Google Analytics/Google Ads certifications
Intermediate Excel/Google Sheets knowledge
Experience with Google Business Profile Manager
Experience with digital advertising like Google Ads and Facebook Ads

Please send us a 30 to a 60-second video introducing yourself and listing your past experience.