Job Opportunity!!! Hiring Social Media Manager

At Lunas Consulting, we are looking for the best of the best in social media & marketing management.

What is this role all about?

The social content media manager is responsible for management and development of activity on core social media channels with the aim of driving engagement, building our audience, increasing web traffic and ultimately driving website registrations. They will also help support the development of social media competencies and understanding across the wider business.

Primary objectives:

Drive B2B Marketing SEO, Google search rankings, and organic web traffic, by building high value backlinks to the B2B Marketing site through active and passive engagement with key content and social media partners
Improve our SEO and social-driven traffic by actively engaging with key content sharers and influencers
Build up our web presence through understanding, championing and executing SEO best practices across our sites
Facilitate our production of highly shareable content by working closely with the content team, including blogging partners, to provide data-driven recommendations for keywords, topics, and headline
Increase web traffic and free membership registrations by broadening the reach and consumption of our externally submitted blog content through blog commissioning, curation and aggregation.
Support and drive event and training ticket sales though earned and paid social media campaigns
Identify best ROI opportunities for paid social media tactics and optimise campaign spend to maximise ROI

Key responsibilities and accountabilities:

Development and management of an overall social media plan, providing clarity on activity, priorities and success metrics/criteria.
Management of accounts on core social media platforms (Twitter, LinkedIn, Facebook and Instagram) across all business areas (unless otherwise specified) and providing support/amplification for activity by tea ---------- mbers in different departments. This includes both outbound posting of new content/activities and engagement/responding to dialogue in and around our activities.
Management and ---------- of ---------- and Facebook social media groups.
Website management including uploading content, adding links, improving SEO and generating creative assets
Proactive management and development of an external blogger programme, responding to blogger inquiries, commissioning and briefing blog posts and uploading of approved posts.
Advising on content creation (internal and external) through feedback analysis keywords, topics and ---------- veloping and managing an influencer programme, in order build SEO and increase traffic
Building backlinks through proactive and reactive engagement with content and media partners, in order to drive SEO

Key outputs:

Content
Create and schedule original posts on LI, Twitter and ----------
Identify and repurpose and post, or re-post high engagement on LI and Twitter and 1 per day on FB
Create assets for all posts including copy and imagery
Engagement
Identify and connect with/follow key social influencers who have relevant networks for our target audiences
Execute engagement tactics to deliver a target number of reshares of key content per week.
Identify and advise on highly shared audience related content topics using social media analytics tools
Tracking and reporting
Use event and ROI tracking and provide weekly reporting on clicks, shares and conversions (plus other agreed KPIs)
Paid social
Based on all the above content, activity and results, schedule paid social posts within an agreed weekly budget, across LI, ---------- and Twitter using multiple relevant approaches, e.g. targeting, retargeting, lookalikes.
Report weekly on the most effective content, channel and approach and focus further budget accordingly.
Social influencer marketing
Identify and actively reach out to an agreed list of influencers to drive agreed engagement KPIs

Key metrics associated with the position:

Target number of shares per month, per social network
Target number of new backlinks per month
Target number of shares by influencer network members
Target network growth rate, per platform/network
Target number of website visitors and visits
Here, at Lunas, there is lots of opportunity for professional growth.

What we offer:

Sick days, vacation days and other benefits (yes, even if you’re working on contract for us)
Commission & Bonuses
A firm set of values that we work by.
A kick ass team with our quirks to keep meetings interesting and the days busy.
Work|Life Sway: our philosophy is to train and trust. The chance to come at the start of something exciting and ---------- ’s not just innovation, it’s creation!
Learning: You’ll be exposed to the world of startups, and everything that it entails. You’ll learn alongside our Executive Team What it’s like to run a growing business.
Training and Development: We can support you in developing your professional self.


If you are interested in the position please apply here:

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