Email Marketing Manager

The Role:

Welcome to Royal Therapy®, we are an innovative brand focused on bringing you premium bedding with the highest quality materials and utility; giving you a royal experience every time you rest. Slip away into your dreams in comfort and luxury with Royal Therapy ( ---------- & ---------- )

The Email Marketing Manager will be responsible for the strategic management and flawless execution of a key marketing channel that engages our customers every day.

We are looking for a highly motivated, results-driven, and creative individual that thrives in a fast-paced environment. This person will help devise innovative strategies to grow the ROYAL THERAPY brand, attract new customers, and keep our existing community excited about our products.

Responsibilities:

- Strategize, manage, and execute all email communications (flows, triggers, campaigns, one-off emails, etc.)
- Manage the end to end process of email marketing and nurture, including but not limited to: creating & managing lists, updating email templates, QA of emails creating simple and complex workflows, and ensuring accurate attribution/ tracking and reporting
- Serve as subject matter expert for an email marketing program, including current marketing initiatives, creative content strategies, and overall channel growth and best practices
- Devising campaigns that engage, inform, motivate, and convert based on consumer behavior
- Develop customer journeys based on segmentation and personas to retain and engage existing customers
- Map customer journeys across the full lifecycle, defining multi-channel touchpoints, highlighting areas of friction, and identifying engagement and conversion opportunities
- Measure, analyze, and incorporate behavioral data for optimizing send and campaign performance
- Support the business by driving continuous improvement in email engagement, subscriber growth, and retention.
- Develop and implement A/B testing plans and provide analysis of results.
- Partner cross-functionally with inventory and merchandising to incorporate business needs into the email plan & strategy
- Work collaboratively with creative designers to connect the dots between strategic intent and creative execution, partnering to evolve and elevate our brand representation

Requirements:

- 2+ years experience managing/overseeing email marketing
- Email marketing experience in a retail setting or related industry, with a strong track record of performance marketing and customer marketing. E-Commerce experience is strongly preferred
- Bachelor’s Degree (BA/BS) in Business, Marketing, or related field
- You excel at project management, from conceptualization to driving alignment, planning resources, managing deadlines, and objectives, and delivering
- Familiarity with HTML, CSS, and email design best practices (coding experience a plus)
- Knowledge of SEO/SEM and Google Analytics
- Ability to juggle multiple, competing, high priority projects – Identifying creative solutions
- You are comfortable with metrics and understand when it’s relevant to run A/B testing
- You have excellent written and oral communication skills
- Strategic thinker who can identify new, better ways to grow the business
- Clearly report weekly results, key learnings from campaign experiments, and propose recommendations
- Ability to copy write for email newsletters (subject lines, headlines, and descriptions)
- Working with Klaviyo is a plus