Paid Search Specialist

The Paid Search Specialist will have 2+ years experience in PPC media strategy and buying. You will be developing strategic search campaigns for US-based ad agency and its clients based on competitive / market keyword research and URL analysis. The Paid Search Specialist will also implement, manage, and report on ongoing campaigns, ensuring PPC media is executed in the most effective and efficient way, meeting and exceeding client expectations and goals. This is a PT position (15 hours per week).

Responsibilities:
- Partner with Digital Strategist to develop Paid Search strategies and KPIs for agency clients based on business goals.
- Conduct URL audits, keyword and competitive research.
- Execute client strategies via campaign development, A/B testing, management, and optimization within various channels, such as Google, Bing, and Amazon.
- Track results via customized reporting dashboard–with an eye for campaign trends and potential optimizations
- Develop SEO strategies for agency and client websites to propose content update and keyword optimizations
- Track and report on latest search industry trends and best practices

Qualifications:
2+ years of SEM experience required
2+ years of keyword research and Google Analytics experience required
Experience with SEMRush or other common SEO and keyword research tools required
Google Ad Words certification a plus